Hemp-Fresco food preservation pads available in Alberta market and globally online
with new branding and packaging
Initial momentum generated with Hemp-Fresco product being promoted in Sobey's,
Safeway, IGA and Calgary Co-op stores in Alberta and online with Amazon and Loblaws
Calgary, Alberta--(Newsfile Corp. - May 17, 2022) - Hempalta Inc. ("HEMPALTA" or the "Company"), a Canadian agricultural technology company focused on innovative hemp processing and product creation, has unveiled its revolutionary new branding for Hemp-Fresco™ food preservation pads and begun selling into local Alberta stores and through online properties.
The supermarket giant Sobey's Inc. is carrying the Hemp-Fresco product initially in its Alberta stores prior to an expected national rollout. Sobey's is one of Canada's largest food retailers with over 1,500 stores including its own flagship Sobey's stores, as well as Safeway Canada and IGA supermarkets. Calgary Co-op, one of the largest retail co-operatives in North America, began carrying the product in its Alberta store network this month. Amazon and Loblaws are also currently retailing the product online.
Hemp-Fresco is the first product of its kind in the market and the only natural food-saving pads made with 100% Canadian-grown hemp core granules, which are naturally antibacterial. The Hemp-Fresco pads absorb excess moisture and ripening gases and naturally prevent bacterial growth - in turn preventing premature spoilage and helping fruits and vegetables stay fresh longer. Unlike plastic containers or other freshness-preserving materials, Hemp-Fresco is packaged in recyclable materials and filled with premium, 100% compostable hemp.
"Launching Hemp-Fresco into the market has been an exciting time for HEMPALTA and certainly aligns tightly with our sustainability-minded focus," said Darren Bondar, President and CEO of HEMPALTA.
"This remarkable food preservation product combats the enormous amount of food spoilage as up to 60% of food is spoiled or wasted in Canada.1 Studies have established that hemp, due to its natural antibacterial properties, can be used to store and significantly prolong the shelf life of foods. Using HempTrain™ technology, we're able to process industrial hemp from Alberta fields and create a product that keeps food fresh longer so that people can eat better. Hemp-Fresco is also a cost-effective choice, which is a key focus for consumers, because of its proven effectiveness in keeping your food fresher longer using the natural properties of hemp."
Bondar was previously the Founder and CEO of Inner Spirit Holdings Ltd., the public company which built Spiritleaf into Canada's leading cannabis retail brand.2 HEMPALTA was launched earlier this year and has been named one of the most innovative Alberta-based agriculture technology companies.3 Bondar set his sights on the industrial hemp industry due to its dynamic growth opportunities as its global market value is projected to grow from US$4.7 billion in 2020 to US$14.6 billion in 2026.4
HEMPALTA is focused on the hemp fiber component of the crop and the Company's ability to apply new technology to commercial-scale hemp processing to deliver a variety of consumer products and supply processed hemp for industrial applications. HEMPALTA uses the state-of-the-art, patented HempTrain™ processing plant to process industrial hemp into clean, high-value bast fiber, green microfiber and hurd (the woody interior of the hemp stalk). These outputs are being used to create a variety of products such as the Hemp-Fresco food preservation pads, HempyCat™ cat litter, HEMPALTA premium animal bedding, and Hemp-Pak™ all-purpose soil amendment.
"We currently make great products with hemp as our feedstock, and we see opportunities to broaden and grow the markets for these products. The way we process hemp provides us with countless opportunities to enter additional markets and expand our product lineup. The Company's operations also contribute to sustainability efforts by utilizing what is considered one of the world's most sustainable crops as hemp is a renewable, reusable and recyclable resource. The 100% natural hemp feedstock used by HEMPALTA is grown sustainably in Southern Alberta. Our production facility effectively converts all hemp feedstock into high-value product streams, so it operates as a near zero waste manufacturing facility," said Bondar.
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1 Second Harvest, in partnership with Value Chain Management International, has released three successive reports on food waste in Canada. The initial report, called "The Avoidable Crisis of Food Waste," documented how approximately nine million metric tonnes of food produced for Canadians is being wasted each year.
2 Spiritleaf was named National Retail Brand of the Year for 2021 by the ADCANN Cannabis Advertising Awards.
3 HEMPALTA has been recognized as one of the 35 most innovative Alberta-based agriculture technology companies in 2022 by Futurology.life, whose mission is to promote the best bleeding-edge businesses and innovations.
4 Market numbers are provided in ResearchAndMarkets.com's "Global Industrial Hemp Market Report and Forecast 2021 to 2026."
Hempalta Inc. is an agricultural technology company focused on innovative hemp processing and product creation. It is one of the only commercial-scale hemp processors in North America able to manufacture high-value hemp products. HEMPALTA™ products are made from industrial hemp grown sustainably in Southern Alberta and processed using a state-of-the-art HempTrain™ Advanced Processing Plant at our production facility in the heart of Calgary, Alberta, Canada. The Company is led by passionate advocates for industrial hemp who have years of operations, manufacturing, marketing, consumer packaged goods and retail sales experience. We work with progressive farmers and world-recognized researchers with unparalleled expertise. Learn more at www.hempalta.com.
HEMP TO BETTER THE PLANET.™
A sunny presence in your kitchen and your life, Hemp-Fresco™ ensures that the produce you're eating stays fresher, longer. It saves you from disappointment, extra work and skyrocketing costs - and helps you keep your family beautifully nourished. Just slip a Hemp-Fresco pad into your crisper and your fruit bowl and say goodbye to sludgy herbs, spoiled tomatoes, and sad bananas. Each pad lasts around a month. Bonus: you can compost your Hemp-Fresco pad once you're done with it.
Made from renewable, eco-friendly Canadian hemp, Hemp-Fresco pads are proven to slow the spoilage of fresh produce and drastically cut the amount of food we waste. They're eco-friendly, sustainable and Canadian-made.
Hemp-Fresco: It's simple, economical - and it works. Hemp Saves Food.
This news release contains statements and information that, to the extent that they are not historical fact, may constitute forward-looking information. Forward-looking information is typically, but not always, identified by the use of words such as "will", "projected", "expected" and similar words, including negatives thereof, or other similar expressions concerning matters that are not historical facts. Such forward-looking information is based on various assumptions and factors that may prove to be incorrect. Although the Company believes that the assumptions and factors on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because the Company can give no assurance that it will prove to be correct or that any of the events anticipated by such forward-looking information will transpire or occur, or if any of them do so, what benefits the Company will derive therefrom. Actual results could differ materially from those currently anticipated due to a number of factors and risks. The forward-looking information included in this news release is made as of the date of this news release.